|
What is the value of advertising and marketing?
One of the two major jobs that I do for you is Marketing Manager.
It is of primary importance. A marketing plan is really a strategy
for getting the most people and the right people into your home
as quickly as possible.
A really good Marketing Plan also has a strategy for creating
excitement and a sense of urgency in the prospective buyers.
Getting a hundred people through your home to evaluate it, is
good marketing, but getting them there all at once is great marketing!
If a buyer thinks he is the only person interested in the house,
he will act one way, but if there are many people interested, he
may act another way. It is this sense of urgency and scarcity that
we work towards.
Advertising comes in many forms:
 |
 |
Newspaper advertising |
| |
|
Web-based advertising |
| |
|
Signs |
| |
|
Open House events |
| |
|
Mailing directly to existing prospects |
| |
|
General Direct mail |
All are an integral part of any worthwhile marketing strategy.
back to top
|
